30-second summary: The mobile advertising industry is expected to be worth $240 billion by 2022, but last year advertisers lost more than $23 billion to ad fraud. Companies need to reassess how they operate in the sphere and protect themselves against the threat of ad foul play. Knowing the risks, […]
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It shouldn’t come as a surprise, but a new white paper from non-profit consortium AdLedger shows that the Over-the-Top (OTT) ecosystem is ripe with ad fraud. The “Fraud in OTT Special Report” (registration required) analyzed a billion OTT ad requests by blockchain-based ad firm MadHive, and found that about 18% […]
“$30 million dollars of fake ads is just the tip of the iceberg.” At the end of November 2018, the Department of Justice indicted a massive digital ad fraud ring, exposing the myriad exploitations of the current ad tech model. In 2018 alone, advertisers will lose $19 billion to fraud, […]
The digital marketing landscape is in a bit of an upheaval. Fraudsters have gotten wise and jumped to the one place where they know their reliable schemes have a chance: mobile. These bad actors have shifted from desktop, and the tactics that once worked there seem to have free reign […]
Though the terminology and methodology of ad fraud may shift and evolve over time, one fact remains constant: the scale of the problem will continue to grow. Fraudsters, who manage to siphon off more and more from advertising budgets every day, have hit a goldmine, with no signs of slowing […]
It’s a natural progression: Marketers go where the consumers are. And of course, the fraudsters follow next. As smartphone usage continually increases, it was only a matter of time before mobile ad fraud blew up as well. A recent report from mobile measurement company Adjust found that mobile ad fraud […]
For every dollar you invest in advertising, you only get 44 cents of value. The Ad Maze report in the Wall Street Journal is only the most recent illustration of the number of middlemen (and resulting lack of transparency) between you and your intended audience. One Forrester analyst even claims […]
A new database has tracked the biggest winners and losers in activist short-selling. Pershing Square’s Bill Ackman, despite Herbalife, is one of the best; David Einhorn of Greenlight Capital, isn’t. BF_STATIC.timequeue.push(function () { if (BF_STATIC.bf_test_mode) localStorage.setItem(‘posted_date’, 1407527891); }); BF_STATIC.timequeue.push(function () { document.getElementById(“update_posted_time_3410354”).innerHTML = “posted on ” + UI.dateFormat.get_formatted_date(1407527891); }); View […]