‘futureproofing’

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Future-proofing 2022 strategies: four things marketers need to know

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30-second summary: The Great Reshuffle and privacy-first policies greatly impacted the advertising and marketing industries last year and will continue to disrupt the landscape in 2022 B2B advertisers should wean themselves off of targeting lookalike audiences and focus on harnessing first-party and zero-party data People will buy brands, not products […]

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4 valuable lessons 2020 has taught us about ‘futureproofing’

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30-second summary: While the pandemic and economic downturn proved fatal for many businesses, some organizations have managed to not only survive, but thrive. The difference between the two? The companies who futureproofed their foundations to weather unexpected challenges that came their way. For organizations to have any hope at responding […]

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