30-second summary: As brands seek to capitalize on Out of Home (OOH) advertising, they can use a variety of techniques leveraged by political campaigns, who deploy smart, data-driven and effective OOH campaigns. Political campaigns prioritize reach and frequency, focusing on reaching the maximum number of people possible. Brands may have […]
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Tru Optik, a data management platform for over-the-top (OTT) and connected TV (CTV), has announced the launch of its Political Data Cloud for targeting political ads to programming on those platforms. Chief Strategist David Wiesenfeld told ClickZ that “nobody else has the ability to do this level of granular targeting” […]
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Subscribe for daily interview clips: http://bit.ly/XcZtce VOX POP brings together rare interviews with the biggest stars, from Michael Jackson to Queen, Whit… [ccw-atrib-link]
Aamer Rahman (Fear of a Brown Planet) performs at Political Asylum November 2010. [ccw-atrib-link]