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Communication is key: Stay close to customers today to stay relevant tomorrow

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30-second summary: Communication with customers is critical during the COVID-19 pandemic. Businesses must brace for the next normal if they want to remain relevant. Brands should look for ways to make communication meaningful through video. Not all video platforms are created equal, nor do they serve the same purposes. Coronavirus […]

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Delivering consistently relevant experiences at scale

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Personalization is not a new concept. It’s likely that your hairstylist knows how you like your hair cut and can make recommendations on different options and products that best suit your hair type. Restaurants you frequently visit may know how you like your steak cooked and can provide suitable wine-pairing […]

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