mobilefirst

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Forrester says “Go beyond ‘mobile-first’ to ‘the mobile remote control’ for experiences”

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For some years, marketers have chanted the mantra of “mobile-first.” That is, orient your brand’s marketing around mobile as the central channel, with desktop and other channels emerging from there. But, says a new Forrester report, a “mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much […]

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Mobile websites are pushing mobile-first customers to competitors by design

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Mobile websites are pushing mobile-first customers to competitors by design

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Customers are increasingly connected and always ready to reach for their mobile device when they need information, to communicate or simply seeking a distraction. As a result, mobile consumers are better informed, faster, more demanding and impatient. For anyone working in UX, digital, web, commerce, marketing…, what this means is […]

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