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For publishers, the pandemic closed an advertising door and opened a window

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30-second summary: Content commerce has shown itself to be a reliable and resilient monetization strategy for publishers during periods of economic uncertainty. Content commerce has provided relief from lost ad sales, revenue for advertisers, and value to consumers. Consumer buying behaviors continue to evolve as the long-term effects of the […]

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App Annie predicts 1 billion hours on shopping apps for Thanksgiving 2020 and rest of holiday season

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Key Insights: Retail giants closed on Thanksgiving 2020, ecommerce set to see the biggest shopping season

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30-second summary: The golden hours for customer acquisition are chiming with the much-more-talked-about holiday season. With Walmart, Target, Home Depot, Best Buy, Kohl’s, and other retail chain giants announcing that their stores will be closed on Thanksgiving 2020, ecommerce will champion holiday season shopping. Despite the fact that American households […]

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