With the new California Consumer Privacy Act (CCPA) set to go into effect on January 1, the Interactive Advertising Bureau (IAB) and the IAB Tech Lab have released for public comment a draft CCPA Framework for Publishers and Technology Companies. The new Framework, which builds on the Transparency and Consent […]
Since 2018, marketers in Europe have not only had to deal with the implementation of GDPR, but they are also having to prepare for forthcoming changes to ePrivacy Regulation as the EU seeks to reinforce ‘trust and security in the Digital Single Market.’ A new report by Apteco looks into […]
We are in an age of privacy regulation and enhanced consumer awareness of privacy protection. The General Data Protection Regulation (GDPR) is approaching its first birthday and more and more jurisdictions are bringing their own regulations to the market. For example, the California Consumer Privacy Act (CCPA) comes into effect […]
The GDPR deadline came and went in a flash. For the amount of frantic emails and seemingly panicked companies who were unsure of how to respond leading up to the deadline, it has been eerily quiet since May 25. Where are we now and what should marketers still have on […]
On May 25, the General Data Protection Regulation went into effect, legally prohibiting marketers from collecting, storing, or using European Union residents’ personal data without their explicit consent. The GDPR presented a huge challenge to companies because failure to comply means a hefty fine. Two weeks later, data privacy management […]
Early estimates show that as many as 93% of companies weren’t prepared for GDPR, and even major players in the media landscape, like The LA Times and The Chicago Tribune, opted to block European users rather than risk the fines. Still others, like Facebook, simply took the fines rather than […]
Marketing attribution can help marketers discover the blind spots of their strategy by focusing on all the touchpoints of their funnel. It has turned into a rising trend among marketers as it offers a great opportunity of being more efficient with the budget. Google wanted to explore the trend of […]
The General Data Protection Regulation (GDPR) will revolutionize how organizations capture, process, and utilize the data they hold on their customers. Although the new laws will exclusively cover EU citizens, their implications will be felt much further afield. Any business that holds data (including IP addresses and online browsing history) […]
When the General Data Protection Regulation (GDPR) goes into effect in May, marketers will need explicit consent from EU residents to store or use any of their data. The regulation comes with a hefty fine, so marketers have at least 20 million reasons to comply. This will ultimately result in […]
In just six months, the General Data Protection Regulation (GDPR) officially goes into effect. Marketers will no longer be allowed to collect, store or use the personal data of any European Union (EU) citizen without their explicit consent. Compliance is non-negotiable, given the huge financial ramifications. On the surface, the […]