30-second summary: Recently many major brand groups like the ANA and the IAB announced the Partnership for Responsible Addressable Media (PRAM) in order to encourage innovation that will support audience targeting in a post-cookie world. As part of the announcement, PRAM also notes that consumers should have access to “diverse […]
30-second summary: Even when the economy slowly recovers post-COVID, shopper habits will likely have changed permanently. More consumers are going to be heading online first for their shopping needs, meaning dwindling demand for brick-and-mortar locations. For small to medium businesses today, the best strategy is not how to get more […]
30-second summary: Now, with new privacy regulations hitting marketers — including the GDPR in the European Union and the CCPA Stateside, whereby consumers can “opt-out” — as well as the latest versions of Chrome, Firefox, and Safari all blocking cookies and preventing fingerprinting, the precise tracking needed to deem MTA […]
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