30-second summary: Thinking creatively with your virtual event formats will be crucial to enticing potential attendees. Bite-size video content (5-30 minutes) provides a sweet spot for our current work-from-home era that is rarely unplugged and online-reliant. Not every element of in-person events should be adapted to the virtual environment – […]
In 2018, three top retailers—Toys R Us, Walgreens, and Sears/Kmart—shuttered nearly 2000 brick-and-mortar locations. Each of these retailers failed to adequately adapt to customers’ rising expectations of a good digital experience (as established by online giants like Amazon and Netflix). Increasingly, a good customer experience involves personalization across all channels, […]
In 2018, three top retailers—Toys R Us, Walgreens, and Sears/Kmart—shuttered nearly 2000 brick-and-mortar locations. Each of these retailers failed to adequately adapt to customers’ rising expectations of a good digital experience (as established by online giants like Amazon and Netflix). Increasingly, a good customer experience involves personalization across all channels, […]