30-second summary: Lead generation is a tactic, not a long-term strategy. When the business landscape is unpredictable, the worst move a marketer can make is focusing on shoving leads through the funnel. Funnel marketing is limited by nature. Growth marketing challenges marketers to understand what drives and influences their customers […]
30-second summary: In March 2020, market research firm IDC forecasted 2020 artificial intelligence (AI) spending to range from $48 billion, a 25% increase from 2019, to $50.7 billion, a 32% increase. Demand for AI is showing resilience compared to other technologies in a post COVID-19 reality. Here’s how AI is […]
30-second summary: Slashing advertising budgets until things stabilize is tempting right now, but for most companies, it will actually have negative downstream impacts. With all of these changes in media consumption, brands have an opportunity to reevaluate their traditional media channels, identify media consumption changes within target markets and adjust […]