30-second summary: With the global market as your target, getting personal maybe a little difficult task to achieve but you can enhance this with a personalization engine. In a recent PWC report it was observed that customer intelligence will be the most important predictor of revenue growth and profitability. Gartner’s “Magic Quadrant […]
30-second summary: Consumers increasingly place their trust in known entities — family, friends, institutions and familiar brands. This shift is undermining investments in influencer marketing. Marketers and advertisers are using artificial emotional intelligence (AEI) technologies to gather insights on users’ reactions to products and services. Only 22% of marketers say […]
After becoming an independent company through a highly ambitious group of new investors, The Scotch Malt Whisky Society (SMWS) needed to move from a product-centric approach to putting membership and customers back at the heart of their proposition. A partnership with personalization experts Monetate boosted revenue with testing and personalization […]
Open source digital experience company Acquia surveyed thousands of customers, prospects, partners, and consumers at large about the personalization space and current trends there. Acquia turned their survey findings into an ebook, Six Personalization Trends You Need To Know, which lists details regarding the top personalization takeaways they gleaned from […]
When it comes to incorporating personalization into a martech stack, what questions should brand marketers be asking of their martech vendors? We spoke to Jason Grunberg, VP of Marketing at Sailthru, to get ideas on how to approach this type of conversation and what to make sure to address. Three […]
Sailthru (part of Campaign Monitor) released its third annual Retail Personalization Index on Tuesday. It ranks the top 100 retail brands according to how well they personalize the customer experience across various channels. Top brands include Sephora, Nordstrom, Rent the Runway, The Home Depot, Best Buy, DSW, Ulta, and Urban […]
A new report released Monday from The Relevancy Group and Liveclicker has taken a look at revenue from advanced personalization tactics. Other key findings from the report, “The Value of Personalization Optimization for Retailers,” include: Nearly 90% of retail marketers are using personalization, but few are using advanced tactics. Those […]
In 2017, Gartner found that within two years, 81% of marketing leaders expected to be competing mostly or completely on the basis of customer experience. Now we’ve reached those two years, and most marketers understand that data-driven, personalized communication with customers across devices is indeed a dealmaker or dealbreaker for […]
A new insights report by McKinsey lays out the future of personalization, how important it is to marketing success, as well as ways businesses can prepare to compete and flourish in this smart new world. Published in June, The future of personalization—and how to get ready for it, offers some intriguing […]
Most marketers know that when it comes to messaging, personalization absolutely matters. A 2018 study from Epsilon found that 80% of consumers are more likely to make a purchase after a personalized experience. But sifting through and organizing data in order to deliver the perfect experience to each buyer can sometimes […]