30-second summary: In an industry rocked by recent disruption, retailers are in the best position to remain agile and competitive if they embrace AI-enabled personalization. Data is the fuel for a personalization engine, and to do personalization right, a retailer must have the ability to understand how both product and […]
Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based […]
There are nearly 7,000 vendors in the martech landscape. Dizzying, to say the least. We want to help you get to know a few of the better ones. In this series, we pick one extra cool martech company and profile them each week. What problems do they solve? What challenges do they […]
There are nearly 7,000 vendors in the martech landscape. Dizzying, to say the least. We want to help you get to know a few of the better ones. In this series, we pick one extra cool martech company and profile them each week. What problems do they solve? What challenges do they […]