Terminus

ABM

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Terminus co-founder explains why ABM is a B2B strategy, not a tool

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30-second summary: Terminus is an award-winning account-based marketing (ABM) platform aimed at helping B2B marketers reach target accounts more efficiently and effectively. The platform, self-described as “all-in-one account-based marketing software” combines first and third-party data to help B2B companies target in-market accounts, manage audiences, and orchestrate marketing campaigns. With ABM, […]

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Terminus updates to AI-driven ABM platform

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Terminus announces updates to AI-driven ABM platform

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Leading account-based marketing platform Terminus recently announced the release of updates to its ABM platform. Added features leverage Terminus’s B2B Account Graph” – a database of company-level digital identities that users access via the platform. The upgrade also includes more machine learning capabilities which enable marketers to trigger outreach based […]

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