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Tech Talk with Jivox: Personalization and ecommerce marketing

30-second summary:

  • Between multiple devices, fast-paced lifestyles, ever-changing minds, and the pandemic getting the brand message across is usually a shot in the dark.
  • So many disparate marketing tools only make the task tougher. As confusion ensues, costs go up and productivity is impacted.
  • Brands have to, at all costs, find the best way to predict customers’ path-to-purchase that works in the new normal.
  • The winners of this new economy are going to be brands that can deliver their products directly to consumers digitally and achieve excellence in personalized ecommerce marketing.
  • With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels.

A modern brand is faced with many disruptions. And embracing the evolving needs of the modern brand is no longer optional, rather a compulsion. One of the most dominant needs of a brand is to deliver personalized digital advertising and marketing experiences at scale. Jivox, a cloud-based, data-driven platform powered by AI, allows brands to achieve this at scale and across all channels.

In our latest Tech Talk, Jivox’s CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform. Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM. Nesamoney was also Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), a pioneer of data integration software (now the market leader with more than $1 billion in revenue) which he took from a startup to a publicly-traded company.  

About Jivox

Jivox is transforming the way the world experiences digital marketing by connecting brands with their audiences in the most personalized way. Jivox’s Dynamic Creative technology drives engagement and digital commerce across paid and owned media, delivering ROI by reducing production costs and increasing media performance using big data, AI/machine learning, Dynamic Creative Optimization (DCO), and identity technologies. Jivox Kairos Purchase Prediction Engine drives sales by matching the right products with consumers that have the highest purchase intent. Jivox is trusted by hundreds of leading companies including Electronic Arts, Marriott International, Mazda, Nestle, T-Mobile, Unilever, and more. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

To quickly discover Jivox’s offerings, you can also view their Tech Talk below:

Tech Talk with Jivox Personalization and ecommerce marketing

Working with data, personalization, and cost savings

There’s an almost immediate cost reduction whenever Jivox technology is deployed as it essentially automates the production of various personalized messages, content, and ads. Jivox allows brands to automate this process and at scale. Brands that have worked with Jivox have saved approximately $642 million from automating this process, with more than $1billion overall return on Investment. Jivox recently published a study looking across Fortune 1000 in their customer base with a detailed return-on-investment model illustrating how these companies used personalized digital marketing to achieve ROI.

ROI model

Jivox’s impact on ecommerce marketing

In the rapid shift to remote work and the acceleration of a digital-first era, the ecommerce market has been placed front and center as consumer demands increase and they’re forced to stay at home rather than shopping in-stores. Research from eMarketer predicts consumers will spend $709 billion on ecommerce sales in 2020 for a total increase of 19%, the highest spike since 2008.

As a result, more brands are shifting to a direct to consumer (DTC) strategy and selling products from their own domain rather than through a third-party, like Amazon. 

This is where Jivox comes into play. Using Jivox’s personalized DCO platform, brands can hone in on their ecommerce marketing strategy to deliver a relevant message tailored to the individual they’re targeting. With Jivox, marketers are no longer fighting for consumer’s attention through a generic, one-size-fits-all message. Instead, marketers can deliver a relevant message consistently across all channels to a consumer based on their interests, preferences, shopping habits, in the right context, such as location, weather, and time of day. 

Purchase prediction engine: The secret sauce

Jivox’s patented purchase prediction engine captures a consumer’s buying behavior, employs AI and Machine Learning to develop a prediction model informing what the consumer is likely to purchase, which product, or sets of products. Jivox uses in-memory clustered Personalization Hub technology and first-party identity solution IQiD to identify, store and process consented consumer data used to generate predictions of the likelihood of a consumer to purchase along with predictions of the products they are likely to purchase. Personalization hub processes trillions of data signals to make data available for real-time decisions in less than seven milliseconds, allowing for real-time decisions on products, pricing, and offers. Jivox allows brands to engage with consumers using consented data that consumers provide to brands in a privacy-compliant manner. This, coupled with real-time contextual data to signal the right place and moment, generates engagement and purchase.

Jivox DCO: Scaling personalization

Some of Jivox’s largest customers have time and again utilized the prowess of Dynamic Creative Optimization (DCO) technology to deliver increased engagement and sales without increasing the production cost. Using Jivox’s Dynamic Canvas, a modular creative approach, brands are able to personalize thousands of ad variations using only one creative master, and data–enabling brands to achieve a 1:1 experience with individual consumers.

Omnichannel personalization

According to Jivox’s omnichannel personalization benchmark report, personalized ads boost engagement 3x the industry benchmark. To create relevant experiences, marketers need to serve consumers personalized messages that recommend the right product in the right context through the right channel. 

Jivox’s personalization platform for digital commerce marketing uses data automation and AI-based recommendations to scale one-to-one marketing content, to the right people, at the right moment. 

Customer journey optimization

Business leaders believe real-time customer analytics across multiple touchpoints is very important for customer experience. With Jivox, brands can effectively achieve precision marketing and increase engagement through Customer Journey Optimization. This AI-powered 360-degree customer journey analytics and optimization platform help identify and visualize which customer paths—starting from website, e-mail, or exposure to the advertisement—are driving engagement, and optimize the best performing paths in real-time.

In summary

Serving relevant messages in consumers’ purchase-intent micro-moments across all channels is the necessity of time. However, when brands have the added ability to track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement, they can successfully drive engagement and conversions. And with Jivox, brands can seamlessly accelerate engagement, conversions, and ROI through personalized digital marketing.

Check out Jivox’s Tech Talk here for a more in-depth look at their offering.

Catherrine Garcia is an experienced Web Developer at WPCodingDev and a passionate blogger.

The post Tech Talk with Jivox: Personalization and ecommerce marketing appeared first on ClickZ.

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