30-second summary: ClickZ interviewed four marketing leaders from industry-leading organizations including eBay, IBM Watson, FILA, and Salesforce with the goal of understanding how 2020 has impacted their business, marketing strategy, and plans. Although each company has different goals, business models, and customers, five common themes emerged about this year’s impact […]
30-second summary: Marketers are drawn to the possibilities of intent data, which can shine a light on who is actively searching for a solution and which topics they’re most interested in. But without some effort, intent data isn’t a silver bullet to drive more revenue –– the data won’t work […]
30-second summary: Voice technology has quickly gained popularity during the COVID-19 pandemic as consumers looked for contactless ways to engage with brands. To help brands stand out from competitors, companies are looking to deploy custom digital voices to create stronger, more personal relationships with consumers. However, when a customer has […]
30-second summary: Recent data from OpenX and The Harris Poll reveals how marketers are reacting to today’s “new normal.” Marketers cut their budgets: 61% of marketers cut their budgets once COVID started, but if there is a second wave of COVID-19, 37% say they would not cut as much budget, […]
30-second summary: The most recent London Research and Act-On ‘State of Marketing Report’ found that just 21% of businesses use marketing automation technology to personalize their website. Relevant, tailored content is something consumers increasingly demand, highlighting how important web personalization is now, and will be in the future. Automation technologies […]
30-second summary: With customer interactions pushed to digital channels, marketers need to adapt. In-person customer experiences carry an unparalleled level of personalization and engagement that marketers are striving to replicate over digital channels. A company’s digital transformation plan needs to be unified and keep customers in mind at each step. […]
30-second summary: The loss of traditional Black Friday traffic may be a blow to many marketers, but there is plenty of hope and opportunity. Foot traffic is expected to convert to online traffic, and given the rise of digital shopping holidays like Travel Tuesday, Small Business Saturday and Cyber Monday, […]
30-second summary: Following months of business turmoil, marketers are under more pressure to deliver than ever before. Each and every project needs to be a success and deliver noticeable return on investment Marketers need instant access to real-time performance metrics. Operating on information that is outdated – even by a […]
30-second summary: COVID has triggered a massive spike in digital shopping, especially on mobile. Pursuing customers exclusively via Facebook & Google ignores the larger opportunity. Consolidated competition in walled gardens correlates to reduced returns for all. OpenRTB technologies provide a powerful programmatic alternative. The window of programmatic first-mover advantage is […]
30-second summary: 94%of content marketers think they succeeded in adopting their content marketing strategy to the COVID-19 pandemic Only 25% think that the COVID-19 outbreak had a major impact on their marketing strategy. A Minor 15% of feel the pandemic will have a major long-term impact on their organization’s overall […]