The fruits of collaboration: how US retailers are monetizing their data
30-second summary: To tackle pandemic-driven uncertainties in 2020, Publicis Sapient helped a retailer tap into less-known avenues of customer data to drive revenue In Q2 2020, the retailer generated over $35m in revenue advertising from the customer data platform (CDP) Giant retailers such as Walmart, eBay, Target, and Kroger are […]
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