30-second summary: Customer feedback is critical to understanding how people feel about your company and your products. Consumers are testing new brands, and authentic reviews are one of the biggest factors in their decision to purchase something. Collecting customer feedback helps set business benchmarks, ensure customer satisfaction, win superfans and […]
30-second summary: Identity is at the core of many advertising strategies and helps target the right audience. Identity can also be very valuable for a variety of marketing use cases across search, site, mobile and more. Marketers should collaborate with their advertiser peers to connect to identity data, which can […]
30-second summary: Even though cloud computing is virtually in every industry, it can be seen predominantly in the business world. As technology advances and gains popularity, businesses in various sectors have migrated their infrastructures on this virtual platform. With cloud technology, retailers are able to swap their legacy systems for […]
30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are […]
30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website […]
30-second summary: AR and 3D are pitching in to solve the chief problem of an online-only retailer of large items: competition with physical retailers. LA-based AR/3D platform Vertebrae is helping BBQ Guys, retailers of grills and other outdoor products, with a browser-based 3D player and a mobile-based AR experience. Grills […]
30-second summary: Retailers need to personalize experiences to stand out, but customers are wary of sharing data. This is the central challenge addressed in a new white paper from research firm WBR Insights and payments solutions provider Valitor. The resulting survey indicates retailers are making some progress, but generally they […]
30-second summary: Slightly more retailers with centralized customer data are satisfied with their arrangement, compared to those with decentralized data, according to a new report from customer data platform (CDP) Arm Treasure Data and others. But about three-quarters of the respondents expect to get a centralized CDP or already have […]
30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM success including market leadership, search excellence, and brand ownership. Bank of America top search results with a composite score of 94. U.S. retailer […]
30-Second Summary: By tracking 19 retailers’ email promotions, personalization firm SmarterHQ has unveiled several trends. Fewer retailers are launching “Black Friday” specific promotions this year, possibly because they want to encourage shoppers to start consideration and buying earlier in the month, due to Thanksgiving’s lateness this year. But brands are […]