competing

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Brands are competing on emotional connection, and using AI to get there

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30-second summary: HBR finds that emotionally connected customers are more than twice as valuable as “highly satisfied” customers. While a lot of digital channels might provide decent “customer satisfaction” scores in terms of speed of service, they provide nothing in terms of emotional connection. Digital disruption has ripped the human […]

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Retailers are competing with banks for top spots in credit card search rankings

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Retailers are competing with banks for top spots in credit card search rankings

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30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM success including market leadership, search excellence, and brand ownership.  Bank of America top search results with a composite score of 94. U.S. retailer […]

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