SmarterHQ: Retailers dialing back their ‘Black Friday’ email promotions
30-Second Summary: By tracking 19 retailers’ email promotions, personalization firm SmarterHQ has unveiled several trends. Fewer retailers are launching “Black Friday” specific promotions this year, possibly because they want to encourage shoppers to start consideration and buying earlier in the month, due to Thanksgiving’s lateness this year. But brands are […]
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