SmarterHQ

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SmarterHQ offers a new Guide to help marketers handle CCPA

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30-second summary: SmarterHQ has created a Guide to help marketers understand and navigate California’s new CCPA privacy law. It includes descriptions of consumers’ new rights, the key responsibilities organizations need to assign and some practical advice. CCPA is complicated by the fact that only preliminary regulations have been released to […]

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SmarterHQ: Retailers dialing back their ‘Black Friday’ email promotions

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30-Second Summary: By tracking 19 retailers’ email promotions, personalization firm SmarterHQ has unveiled several trends. Fewer retailers are launching “Black Friday” specific promotions this year, possibly because they want to encourage shoppers to start consideration and buying earlier in the month, due to Thanksgiving’s lateness this year. But brands are […]

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