Sales lift from AOOH averaged nearly 19% across four CPG categories
30-second summary: Audio out-of-home (AOOH) advertising is a medium that allows CPG brands to impact a customer’s shopping experience while physically in the store. Vibenomics, a tech-driven AOOH advertising company partnered with IRI®, a data analytics and marketing company with sku-level access to point-of-sale data, to measure the direct sales […]
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