OnCrawl has launched a guide to ‘Technical SEO for non-technical thinkers’ to help you understand how technical SEO works and how it can help your business.
Search engine optimization is all about getting your website at the top of the rankings to promote your business. You may have experimented with on-site optimization in the past by tweaking titles and keywords.
But how about the more technical side of things? Don’t worry, you don’t need to be an expert. All you need is an understanding of how it works to improve your performance.
Here are the key questions answered from OnCrawl’s guide:
Content created in partnership with OnCrawl.
Technical SEO ensures that Google has all the details required to make a search listing.
Here’s what a search listing includes:
The title tag is providing the title to the search engines. It’s the heading of your search listing.
Your title shouldn’t be more than 50-60 characters long and it should be appealing for users to click on it.
Technical SEO can tell you the length of your title tags, whether it fits your content and whether your pages are missing title tags.
The URL or slug is the link that directs users to your website. It gives you a quick idea of what the website is before visiting it. It is the confirmation that you’re clicking on what you were promised to check out.
Your URL should be easy to remember, short, and simple.
Technical SEO can tell you whether any of your pages have missing URLs, whether they contain any words or even the length of your URL.
This is drawn from the meta description of your text. It should explain what your content is about in approximately 160 characters.
Technical SEO can tell you whether your content matches the description, what the length is and also whether any of your pages have a missing meta description.
Google has expanded beyond search listings that consist of URLs to improve the user experience during a search.
The search elements can include knowledge graph, how-to snippers, video and image carousel, news, etc.
Technical SEO can tell you whether your page can be used in additional page elements and whether the formatting is correct for this particular use.
You need to let Google know that your page exists in order to rank.
XML sitemaps and backlinks are the best ways to help Google discover your page.
Technical SEO is helping Google make the discovery easier.
For example, you can use technical SEO to create XML sitemaps, submit XML sitemaps to search engines, count the number of incoming links on your site, etc.
Google uses many factors to evaluate your page and where it should land on the search results.
Some of them include:
Google uses semantic understanding to highlight the pages that are most relevant to every search query. Machine learning are helping them spot the keywords and the relevant topics along with the context that match the search intent.
Technical SEO can help you improve your chances of ranking higher on search results. It can tell you the keyword density on your pages, the search terms that you are ranking but also details such as the page structure and the best strategies to understand Google’s tactics.
It can be useful in many ways to improve your understanding of technical SEO.
It can help you improve your ranking but also prevent problems that could affect your website’s performance.
Here are a few examples of making the most out of technical SEO.