In 2017, Gartner found that within two years, 81% of marketing leaders expected to be competing mostly or completely on the basis of customer experience. Now we’ve reached those two years, and most marketers understand that data-driven, personalized communication with customers across devices is indeed a dealmaker or dealbreaker for […]
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#1 New York Times Bestseller Over 3 million copies sold In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people. For decades, we’ve been told that positive […]
What makes content powerful is the fact that it can contribute to the growth, retention, engagement, but also the conversion of your business goals. There are multiple formats and ideas to focus on and that’s what makes it an effective part of a digital strategy. Over the past years, there […]
The eternal appeal of storytelling is easily explained: our brains are wired to follow narratives. As such, we can engage an audience of any size when we manage to grip them with a compelling story that unravels over time through an emotive plot. The application of storytelling skills is widespread […]
Snapchat and Univision are working together to curate a Live Story for the Gold Cup Final. If the content is successful, it could create advertising possibilities for the platform. [ccw-atrib-link]