Pioneers of Promotion: How Press Agents for Buffalo Bill, P. T. Barnum, and the World’s Columbian Exposition Created Modern Marketing (Volume 5) … the History and Culture of the American West)
The average American today is bombarded with as many as 5,000 advertisements a day. The sophisticated and persuasive marketing tactics that companies use may seem a recent phenomenon, but Pioneers of Promotion tells a different story. In this lively narrative, business history writer Joe Dobrow traces the origins of modern […]
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