brandagency

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Brand-agency partnership: the chicken and egg dilemma

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30-second summary: The brand-agency partnership is a two-way street that involves dynamic factors and diverse participants Any healthy brand-agency partnership is based on mutual and well-articulated dependencies Brand strategy, budgets, leadership styles, agency talent, and several other factors contribute to the eventual outcome Clients need to acknowledge that their agency […]

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Five ways data is transforming the brand-agency relationship

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30-second summary: Data-intelligence provider Infogroup published a guide that contains five use cases that agencies can use to better serve the changing needs of brands and clients. The use cases cover a variety of topics from creating new client pitches to developing personas using intelligence, and improving campaign performance. You […]

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