Dilemma – WhatsHotNow

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Brand-agency partnership: the chicken and egg dilemma

whot ⋅ November 17, 2021

30-second summary: The brand-agency partnership is a two-way street that involves dynamic factors and diverse participants Any healthy brand-agency partnership is based on mutual and well-articulated dependencies Brand strategy, budgets, leadership styles, agency talent, and several other factors contribute to the eventual outcome Clients need to acknowledge that their agency […]

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The enemy of progress and the brand studio dilemma: How Hasbro evolves alongside its customers

whot ⋅ June 5, 2018

When I was a little kid, the object of Candyland was pretty simple: Be the first player to get to the castle at the end. But for my niece, winning wasn’t everything. When she played Candyland, the objective was to get to Princess Lolly. If someone else drew the card […]

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Matt Mason – The Pirate’s Dilemma

whot ⋅ November 19, 2014

Successful entrepreneur, Matt Mason, argues that from youth culture, out on the edges of the mainstream, come the ideas that ultimately change the mainstream… [ccw-atrib-link]

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