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Personalizing CX: From initial lead to customer success

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30-second summary: Personalization drives sales, and companies that reach out using the customer’s history as the context of their communication are more successful. Following up with personalized outreach after customers download a lead magnet is essential, and it’s critical to set expectations along the journey to ensure customer success down […]

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Initial Sacrifice Cost Less Than Immediate Relief

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http://www.youtube.com/watch?v=3qVO_JuFSvg FreeMarketology, an independent production, providing contrarian economic commentary. Thanks for watching. Sweater by Intellect & Instinct Design Company https://www.iandidesignco.com/ IG: iandidesignco Suggested Readings: The Prince by Niccolo Machevelli AfterShock by Robert Reich The Tanning of America by Steve Stoute The Death of Common Sense by Phillip K. Howard **DISCLAIMER**: […]

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