The global pandemic and its domino effect will fail to dampen the 2020 holiday spirit. In fact, our previous key insights have pointed towards the holiday shopping season arriving sooner than before. To help you out and give you some foresight, we’re shedding light on the trends and consumer behaviors that will give you a strategic benefit.
Ecommerce personalization software provider, Qubit surveyed consumers in the US and UK in July 2020 to identify shopping behaviors and more.
Retail is bleeding as there’s depleted footfall at high streets and almost everywhere. Ecommerce is playing even more of a crucial role to cover up for instore sales drops with:
COVID-19 sure has crunched wallets and purses but brands still stand a better chance as 36.6% of consumers shop with more brands as compared to 2019.
It’s a common belief that food and entertainment are two industries that would survive come what may. But what’s holiday season without roast marshmallows, turkey, lights, comfy new clothes, and happy faces of your loved ones? Just a regular day in a doomsday movie, right?
Exactly, when you’re thinking “holiday shopping” people naturally gravitate towards some different elements. These will be the winners for holiday season shopping:
According to leading streaming media intelligence, Conviva’s ‘State of streaming Q2 2020’ report, there has been a global increase in viewing time which, by device rose 63% from Q2 2019 to Q2 2020. Some key findings were:
Viewership hit the roof in these regions:
Conviva also discovered some comparative key statistics of Q1 vs Q2 2020 that could optimize your video advertising targeting.
Social media in its essence and how people are consuming it have drastically changed since the global lockdown. You’ll be surprised to know that people are spending an average of 2 hours and 24 minutes on social media. Plus, it’s a huge spread of multi networking that takes place across 8 social networks and messaging apps.
SproutSocial’s survey data points out exactly why social media is seeing so much usage – the top reason being connecting with loved ones, you can only see this trend climb upwards with the holiday season coming closer.
So it’s basically, “Bon appetite” if you can serve up some great, relevant, tasteful content that will attract more positive impressions, purchases, and digital footprints to your ecommerce business. Why? Because 58% of consumers are more inclined to buy from brands that share similar values on social media.
Delighting consumers is a financially and mentally rewarding experience but irking your target audience isn’t a sight you want for your sales and brand reputation.
SproutSocial’s data findings showed that consumers do not receive insensitive or irrelevant content and may even have their own form of activism in retaliation. As of July 2020, 36% of consumers said they would unfollow such brands. Bottom line is – if you’re not conscious of your social media approach and strategy, it won’t take time for your “retail” business to see consumer “retaliation”.
It’s a delightful sight that this week our readers have been interested in exploring avenues for lead generation, uncovering our weekly key insights, and looking deeper into the mettle it takes to be a successful CMO.
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