Tru Optik, a data management platform for over-the-top (OTT) and connected TV (CTV), has announced the launch of its Political Data Cloud for targeting political ads to programming on those platforms. Chief Strategist David Wiesenfeld told ClickZ that “nobody else has the ability to do this level of granular targeting” […]
In our roundup of this past week’s martech news, we highlight: Salesforce and Google Cloud extend partnership with intelligent customer service. Vimeo buys Israel-based video creation platform Magisto for estimated $200 million. IAB Tech Lab introduces two new technologies, sellers.json and OpenRTB SupplyChain object, for more transparency in programmatic. Sendlane […]
IBM announced in a company blog post on Thursday, April 4 that they will be selling their marketing and commerce portfolios, including Watson Marketing, to Centerbridge Partners, L.P. for an undisclosed amount. Centerbridge is a private equity firm based in New York and the transaction should close in mid-2019. The […]
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Burt’s Bees Baby Fitted Crib Sheet – Feels like your favorite tee. 100% organic cotton, GOTS certified, jersey knit baby bedding. Sweet dreams come easy on our soft and cozy 100% organic crib sheets, and organic cotton means that parents can rest easy too. Mix and match our gentle solids […]
What does the store of the future look like? From the showroom at NRF 2019: Retail’s Big Show, you’d think we’re on the verge of a world filled with customer service robots and making payments with smiles. Pravin Pillai, Global Head of Retail Industry Solutions at Google Cloud, thinks about […]
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http://www.youtube.com/watch?v=ME9VQVqkzFw Andrew McAfee, principal research scientist, MIT Center for Digital Business, offers three suggestions for experimentation. [ccw-atrib-link]