Spy has introduced a new lens technology that offers the perfect balance of color and contrast. Called Happy Boost, the lens was created using AI to study millions of color combos to create a versatile lens that enhances colors by 30% while keeping the white balance fully intact. This keeps […]
Canon is bringing the ability to shoot stereoscopic 3D VR content to the R5 with the RF5.2mm F2.8 L Dual Fisheye lens. The dual lens system allows for the capture of 8K content for display on devices like the Oculus Quest. The compact lens also features a close-focusing distance of […]
Developed to work with Canon’s R5 mirrorless camera to create immersive 8K VR video, the RF5.2mm F2.8 L Dual Fisheye lens features side-by-side L-series optics positioned 60 mm apart to […] [ccw-atrib-link]
Ricoh’s GR line is getting a new model called the GR IIIx that features an all-new 26.1mm F2.8 lens. Equivalent to a 40mm lens in 35mm format, the new lens design is built from the ground up for shooting high-resolution images and it keeps distortion and chromatic aberration to a […]
Going “beyond rugged” is kind of what Pelican does. All their gear is built for hard-hits and harsh environments. The Rugged Lens Cover follows suit. Designed to work with & […] [ccw-atrib-link]
Sigma adds a new lens to its Contemporary lineup with the addition of the 28-70mm F.28 DG DN for Sony full-frame E-mount cameras. Based on the 24-70mm F2.8 DG DN Art lens, the 28-70mm has a more compact design and is one of the smallest and lightest options in its […]
Fujifilm is showing off its lens expertise with one of their biggest developments in imaging technology with the XF50mmF1.0 R WR. The prime lens is the first of its kind, an F1.0 mirrorless lens with autofocus capability. Ideal for portraits, the lens features 12 elements to capture smooth bokeh … […]
30-second summary: History shows us that it is in a brand’s best interest to continue to advertise through an economic downturn. This is supported by research conducted in the wake of past recessions and the 9/11 crisis. Two new studies specific to the COVID-19 crisis—one by the 4A’s, the other […]
Costa, we build the clearest sunglasses on the planet for those who live to be on the water. Born on the water and we’re still inspired by it. We want to be on it, we want to protect it, and we want to inspire others to do the same. After […]
With an oversized, spherical lens that is like a space helmet visor with earstems, the new Aim Clarity from POC is a strong option for bike rides or any intense activity in bright sunlight. The lens is made by Carl Zeiss so you can expect sharp optics with enhanced contrast […]