segments

, , , , , ,

The seven segments of online advertising and promotion: Key trends and players

⋅

The advertising and promotion industry has evolved a long way from the garish banner ads of the mid-1990s. It’s now easier than ever to reach one’s audience online, and this year we’re seeing more adtech businesses focused on making online advertising more targeted and measurable than ever before. In the […]

Liked Liked
No Comments

, , , , , , , , ,

Martech news roundup: Databricks and Gong.io funding, Twitter earnings, new Facebook Ads segments

⋅

In our roundup of last week’s martech news, we highlight: Databricks raises $250M (at a $2.75B valuation) for their unified analytics platform. Gong.io raises $40M for voice recognition tech in CRMs. Twitter released their Q4 2018 earnings reports. They’re now tracking monetized daily active users (mDAUs) over monthly active users. […]

Liked Liked
No Comments
Google+