30-second summary: Computer vision is a long-established segment of AI which deals with a machine’s ability to understand and process visuals and provide appropriate outputs. But as computer vision is developed and refined, it is increasingly being used in retail marketing to understand consumer needs and streamline the purchase process […]
Most social networks have tried—and struggled—to become shoppable, an area where Pinterest is thriving. According to internal data, 87% of Pinterest users have made a purchase because of content they found on the platform. Pinterest has become increasingly more shoppable over the years and Tim Weingarten, a product manager in […]
Every year, Black Friday ecommerce sales increase, often at the expense of foot traffic. Online shopping is so convenient that fewer people are inclined to stake out the Best Buy parking lot at 4 a.m. Still, Canadian apparel brand Roots had its best Black Friday in 2017, though there’s a […]
Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon? [ccw-atrib-link]