30-second summary: The explosion of media options open to consumers today is making it increasingly difficult for advertisers to reach mass audiences. Brand communications must be tailored to multiple, fragmented audiences while media investments must be optimized and campaigns released to market quickly. AI is helping media planners to solve […]
30-second summary: Location-based marketing encompasses 4 practices: geofencing, geotargeting, geoconquesting, and proximity-marketing. Keep it simple when describing location-based marketing to clients. “Confusion = no sale.” Show, don’t tell. Even when dealing with “tech-savvy” clients. Data visualizations, demos, case studies work. Be transparent. What works for one business might not be […]
Much like one of Yogi Berra’s baseball games, shopping experiences ain’t over ‘til they’re over. While you only get one first impression, a bad final impression can be just as damaging. If a retailer has a poor checkout experience, that can be what’s fresh in a customer’s mind, potentially changing […]