Seismic acquires Percolate, unifies “two essential pillars” of martech stack
Sales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Percolate’s technology falls between a “content marketing platform” and a “marketing resource management tool.” Unlike some other CMPs, they focus less on content delivery and more on planning and analyzing marketing campaigns. Percolate was founded […]
Like
0
Liked
Liked
