pillars”

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The three pillars to overcome SaaS marketing complexity

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30-second summary: Make an art of acquisition — Turn your website into a customer-winning machine. Gain a deeper understanding of exactly what takes prospects from interest to sale and will help pinpoint how sites can be optimized to streamline their journey and fuel higher acquisition rates, consistently. Quantify conversion value […]

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Seismic acquires Percolate, unifies “two essential pillars” of martech stack

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Sales enablement platform Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Percolate’s technology falls between a “content marketing platform” and a “marketing resource management tool.” Unlike some other CMPs, they focus less on content delivery and more on planning and analyzing marketing campaigns. Percolate was founded […]

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