The marketing landscape is seeing a magnitude of shifts while there’s speculation about economic recovery patterns. This week, we present you with insights that can help you re-engineer the business approach and master the perfect pitch.
Here’s a snapshot of region-wise business deals to help you get a better idea of where to target your marketing minutes and resources:
These were the industries that have shown the most muscle with a 25% growth:
Consumer goods businesses experienced an 8% more deal closure. Consumer goods and Construction are leading the pack with a 45-50% growth escalation.
Businesses worldwide are seeing positive deal statistics. On the marketing technology front, Hubspot also tracked that chat volumes have peaked at 45% in late-May. In fact, the chat volume has jumped from Q1 to Q2 by 31%.
Our next section looks into the technology and business strategic revamps.
COVID-19 has inspired the world to do business differently and approach their strategies with innovation and thought. In their latest B2B research with tech industry analyst firm IDC, TrustRadius looked under the hood, and here are some key points that can help you create the ideal marketing elixir, the perfect pitch.
All the points mentioned above present a great opportunity for marketing technology service providers and businesses to capture more deals.
The TrustRadius report also found that 47% of businesses intend to involve digital events in their 2020 business offerings.
With stores closing down and being forced to move online, brands are vying more than ever to capture customer attention and score more sales, but how will they do it with slashed budgets and resources? Do they need a miracle? No. We’ll be highlighting some data-backed prerequisites from Avionos’ B2C buyer report that will serve as ingredients to marketers’ elixirs:
76% of consumers said this created a positive shopping experience.
70% of consumers said this was their favorite thing about digitally native brands while 52% of consumers said the same about shopping online with traditional retailers.
36% of customers expect personalized product recommendations on the website homepage. This figure has jumped by 28% vs 2019
60% of consumers said this created a positive shopping experience while shopping at brick and mortar stores.
Since there’s no one panacea for business success, a balanced concoction of all these above factors can tailor the unfair advantage that marketers crave.
Questions marketers need to ask themselves are:
Getting concise answers to these by diving into your data will help your marketing game plan hit home.
Our readers have been keen on uncovering insights, focusing on video marketing strategies, personalization, and Netflix, the mastermind.
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