Many online brands use behavioral targeting as part of a remarketing strategy to track customers on websites and use that data for smarter remarketing campaigns. As any Amazon shopper knows, sometimes being reminded of products you previously viewed or added to your cart will nudge you toward going back and […]
A new survey by ecommerce platform BigCommerce evaluates how consumers’ expectations of free shipping policies influence shopping cart abandonment and store satisfaction. The survey revealed that nearly 80% of consumer respondents had abandoned a shopping cart because of unsatisfactory shipping options, while 39% of respondents have stopped shopping with an […]
Countless studies have shown that consumers prefer personalized marketing. Still, there’s a fine line between coming off as a curator and a creep. Few marketing tactics toe that line more than browse abandonment. The overwhelming majority of online shopping carts are abandoned. SaleCycle found that 48% of their subsequent emails […]
If there’s one issue that plagues all online sellers, it’s cart abandonment. Whether you’re Amazon or a two-person operation, people will put items in their shopping carts and… leave them there indefinitely. Cart abandonment occurs at an alarming frequency. Adobe found that the average rate for 2016 was 75.50%, which […]