30-second summary: Marketers are growing more comfortable with utilizing first-party data in combination with ID resolution or “ID graph” suppliers to fuel their people-based ad campaigns, site personalization, and analytics. Today’s ID graphs are presented to marketers with a very tidy proposition: input your first-party data and we will match […]
30-second summary: The previous generation of marketers progressed believing everything is measurable and that generating leads by gatekeeping content and forcing customers to fill out forms was the ultimate in lead gen. Audiences are bombarded with outbound messages, and unsubscribing is easy. We need to tell relatable stories that customers […]
When you think of ecommerce, lunch is probably not the first thing that comes to mind. But in today’s world, where our smartphones are rarely out of arm’s reach, people purchase pretty much every product online. Including sandwiches. Subway, the world’s largest restaurant chain with nearly 45,000 locations worldwide, certainly […]