Key Insights: The CTV boom, everyone prefers ad-supported video streaming, and how to target them
30-second summary: 61.5 million households around Europe have CTVs, of which, 60% of the UK use CTV as their primary source for watching TV British CTV viewers are tolerant of ads In fact, 69% of CTV viewers watch ad-supported content and around 58% said they prefer to watch ad-supported programming […]
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