Boom reveals the XB-1 supersonic demonstrator, an aircraft that aims to further its research and development to bring commercial supersonic flight back into the mainstream. Set to take flight in 2021, the XB-1 will feature one of the highest-efficiency civil supersonic engine intakes and three … Continue reading [ccw-atrib-link]
30-second summary: 61.5 million households around Europe have CTVs, of which, 60% of the UK use CTV as their primary source for watching TV British CTV viewers are tolerant of ads In fact, 69% of CTV viewers watch ad-supported content and around 58% said they prefer to watch ad-supported programming […]
30-second summary: The pandemic has changed the commerce environment for all retailers and brands. Some retailers are experiencing a surge in demand while others are unable to sell due to their current distribution model. Brick-and-mortar retailers are reimagining their store experiences and weighing digital transformation. Continuity will become more important […]
Digital out-of-home (DOOH) advertising is nothing new. But as we see the growing proliferation of programmatic media buying and other marketing technologies, is the format turning a corner? A new report, Introduction to Digital Out-Of-Home, from Viant suggests so. ‘Attracting audiences and driving brand awareness in high-traffic locations has never […]
Podcast advertising is exploding, and the third annual report on the subject from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers shows how big that explosion continues to be. Podcast advertising reached $479 million in the U.S. last year, according to the Podcast Advertising Revenue Study – a 53 percent increase […]
The Scandinavian collective behind the Urbanears audio brand has always delivered smart, functional products and design. The Rålis—the brand’s first portable speaker—is a perfect example. It’s another clean, uncluttered design that delivers multi-directional sound with a 20+ hour battery life, IPX 2 water-resistance, Bluetooth 5.0 wireless, & multi-host playback. Slate […]
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