30-second summary: In 2021, out of home will need to match changing behaviors and movements, innovate solutions that address new client needs, apply clarity to the abstract and use creativity to navigate uncertainly Consumer familiarity with AR will allow out of home to become shoppable, to educate and entertain and […]
30-second summary: Customer Data Platforms are one of the hottest martech solutions of 2020 The number of CDP vendors is large and growing larger with every industry report It can be hard to distinguish CDPs based on features alone, since many look very similar on paper There are several other […]
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Timberland set new industry standards for craftsmanship, durability and protection when it introduced an authentic, waterproof leather boot in 1973. A global leader in design, engineering and marketing of premium footwear, Timberland values consumers who cherish the outdoors and their time in it. Timberland has been an industry leader in […]
Timberland set new industry standards for craftsmanship, durability and protection when it introduced an authentic, waterproof leather boot in 1973. A global leader in design, engineering and marketing of premium footwear, Timberland values consumers who cherish the outdoors and their time in it. Timberland has been an industry leader in […]
Dollar Shave Club’s story reads like something of a digital marketing fairy tale. Beginning as a startup focused on subscription boxes of razors, eventually expanding to include grooming products, the company launched in 2012 with a YouTube video. That initial ad campaign resulted in a server-crashing amount of website traffic […]
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Scaling your business to the next level? Migrating to a new marketing automation platform may be a necessary step in that process. A recent SiriusDecisions study found that every year, nearly 10% of B2B organizations with a marketing automation platform already in place switch to a new one. The reasons […]
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Sephora shoppers virtually try on makeup, while Macy’s and IKEA allow consumers to transpose furniture into their homes. Plenty of retailers are using augmented reality (AR) in innovative ways. But not every brand has such an obvious use case. From Oreo to 7-Eleven, we’ve identified six brands using AR in more […]