Anyone who’s ever tried to go to Ikea on a Saturday morning could probably tell you that retail isn’t dead, despite many, many, many obituaries to the contrary. And while it is a fact that recent years have seen many seemingly unshakable chain retailers closing their doors, other brick-and-mortar businesses […]
Look at your emails, your Instagram and every website you visit. It’s no secret that data dictates the way modern marketers engage consumers online. But as retailers open more stores—whether they’re entering the physical world, expanding into a new market or just expanding in general—data also plays a huge role in […]
The main takeaway from the first morning of WBR’s Future Stores event in Seattle is that omnichannel is dead. Well, the word “omnichannel” is dead. Nearly every retail executive who took the stage noted that no consumer on the planet would ever say, “I had a great omnichannel shopping experience.” […]