30-second summary: The use of data to contextualize campaigns to the “here and now” means messages can be aligned with consumer mindset in the moment and become useful and relevant. Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in […]
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The seventh edition of this classic text champions healthy aging by demonstrating how to prevent or manage disease and make large-scale improvements toward health and wellness in the older adult population. The text synthesizes state-of-the-art research findings — providing convincing evidence that health promotion truly works — with practical, effective […]
While there may be a lot of hype about AI, there are many new and exciting deep learning applications with many practical applications. Deep learning helps machines understand and generate “sensory data,” i.e. images, video, music, sound, text, and speech. The main areas that shine are around visual perception and […]
Single-page applications (SPAs) are an alternative to traditional web pages that can offer faster loading time, offline functions, more mobile-friendly responsiveness, and decreased development time — ultimately leading to a better customer experience. By using SPAs, companies have found increased average session time and lower bounce rates. For many marketers, […]
Yesterday, the world of content management systems (CMS) was all about creating and managing traditional webpages and ensuring they were responsive across all devices. Today, that world is vastly different. With the proliferation of channels through which IT and marketers are required to deliver content, a CMS must provide the […]