30-second summary: Virtual events are our new norm and they aren’t going anywhere, even after the pandemic subsides. Marketers need to embrace this to deliver modern customer experiences. Tap data to segment your audiences and strategize the right topics and formats for your virtual events. A multichannel automation platform will […]
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This infographic shares a one-to-one comparison between chatbots and intelligent virtual assistants (IVAs) to help clarify some of the important differences between these two technologies. Chatbots are simple, rules-based systems operating within a single channel. They are well-suited for answering predefined customer service questions. Lately, more organizations have adopted chatbots […]
VIVE gives you an unparalleled, true-to-life virtual reality experience. Using a headset and wireless controllers, you can explore and interact with VR experiences, apps and games that blur the line between imagination and reality. From AAA games to unforgettable experiences, there are over 2500 apps and games available for VIVE. […]
Enterprises today amass a huge amount of data—but end up using only a small sliver of it for actual analysis. Companies use just 1-3% of hundreds of billions of data points per customer to unlock insights. Naturally, the question arises, what’s happening with the other 97-99% of that data? What […]
On the surface, Patrón and Lady Gaga don’t have much in common. Though both inspire countless people to sing loudly and poorly, one is a tequila brand and the other is a pop star. Still, Adrian Parker, Vice President of Digital Marketing at Patrón, draws a comparison. One of the […]
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