The digital marketing industry is booming, and professionals with skills in digital marketing are in high demand. A 2018 survey by LinkedIn reported a shortage of 230,000 people with marketing skills in the 20 largest metro areas polled. So, what are the top jobs in digital marketing, and what should you […]
Technology integration is a huge priority for most companies who are moving forward with martech in 2019 and beyond, according to the latest State of Martech Report from DemandGen, released in May 2019. The report focuses on what B2B buyers look at when purchasing solutions for their tech stack, and […]
For some years, marketers have chanted the mantra of “mobile-first.” That is, orient your brand’s marketing around mobile as the central channel, with desktop and other channels emerging from there. But, says a new Forrester report, a “mobile-first design mantra blinds CMOs to the whole picture,” because mobile is much […]
Three years ago, researchers from Stanford and the University of Chicago teamed up with a company that sells tax prep software for accounting students, and sent more than 68,000 emails. Half had the recipient’s first names in the subject line; they had a 20% higher open rate. And as far […]
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It’s no secret that smartphones pay a huge role in the customer journey, right down to the physical store experience. People research the items in their hand and compare prices and smartphones ultimately influence 56 cents of every dollar spent in brick-and-mortar stores, according to Deloitte Digital research. And as […]
Bring It On Home is the first book to tell the complete, in-depth, and uncensored story of the greatest rock-n-roll manager of all-time. Acknowledged as the “fifth member of Led Zeppelin”, Grant also had a hand in the careers of Chuck Berry, Rod Stewart, Bad Company, Queen, the Rolling Stones, […]
Ending a week of speculation, Adobe announced its plan to purchase Marketo for $4.75 billion on Thursday. Not only does this move bring Adobe into the B2B space, it could reinvigorate Marketo and offer new innovations in artificial intelligence (AI) for marketers. “The acquisition of Marketo widens Adobe’s lead in […]
Anand Thaker has more than 15 years experience in marketing technology and growth strategy, spanning marketing & sales strategy, operations, data, analytics, investing, and intelligent systems. In this guest post, he looks at the changing role of consumers and the impact of digital transformation, highlighting some of his observations in […]
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