Ikea gets that not everyone has the kind of living space that can take on big, bulky pieces of furniture. Its probably why they’ve been so successful with their minimalist designs. Now, they want to… [ccw-atrib-link]
Ikea and Sonos teamed up to create a new new bookshelf speaker designed to bring Sonos sound & streaming to the masses. And clearly they nailed it because the Symfonisk wi-fi bookshelf speaker won a prestigious 2019 Red Dot design award. In addition to high-quality wireless audio, the speaker mounts […]
“Disruptive” may be the marketing buzzword people hate the most, but it’s fitting here. IKEA isn’t disrupting a product or even an industry; the Swedish furniture giant is aiming to disrupt itself. IKEA’s massive blue warehouses have long been staples of the suburbs. Four years ago, the brand tried thinking […]
Selling consumer electronics and fast fashion for young women, respectively, Best Buy and Charlotte Russe are drastically different retailers. But one thing they have in common is a strong focus on Generation Z and creating in-store experiences with that next generation of consumers in mind. According to Barkley and FutureCast, […]
As the competition increases among brands, there is a greater need to come up with fresh new ideas. That push for innovation led to many creative campaigns this year and we’ve decided to look back at some of the best ones. Hopefully, these will inspire you to update your marketing strategy […]
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Branding is all about good company image and great customer feedback. However, even the biggest brands have some qualities, which do not exactly enhance their brand’s value. That’s why Clif Dickens thought of a unique way how to make fun of global brands, replacing their original slogans with something a […]