Medallia is an award-winning SaaS platform that works with enterprise clients to help them deliver a better, more integrated customer experience across all touchpoints. In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. The Medallia Experience Cloud captures experience signals […]
ClickZ recently met with industry-leading communications company CenturyLink to discuss how their focus on improving customer experience (CX) helped reduce customer churn after merging with Level 3 Communications in late 2017, and how they used Qualtrics XM (Experience Mangement Platform) to do that. Headquartered in Monroe, Louisiana, CenturyLink provides connectivity, […]
Our email habits are changing but we’re still heavily relying on this channel for our work and personal messages. Here’s what you need to know as a marketer for Americans’ email habits, according to Adobe’s latest “Email Usage Study.” Email has become an integral part of our daily lives. In […]
“I can think of no recent book about traditional crafts which has delighted me more than Joel Monture’s Complete Guide to Traditional Native American Beadwork. All too often, books of this nature are either as boring as a repair manual, or obscure and inaccurate. Monture’s triumph is that his book […]
Instagram has become a very powerful social platform for marketers who try to connect with a wider audience. It’s not just for awareness and engagement anymore though, as it seems to facilitate the purchasing process in multiple ways. More brands are using Instagram to create appealing content and engage with […]
As technology brings the world together, faster, it’s becoming increasingly important to understand how to build a global brand. A brand that is recognized and understood in multiple countries and languages, but that can also adapt to local opportunities. So how can marketers identify best practices and learn from their […]
It’s one of the biggest cliches around: Marketers should aim to reach the right consumer at the right place at the right time. But part of what makes it so prevalent is that, well, it’s true. Marketers absolutely should aim for that. However, the proliferation of mobile devices makes it […]
2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” because it’s the most popular form of content. In a week, we collectively watch 1 billion hours worth of Netflix. We watch that […]
[ccw-atrib-link]
[ccw-atrib-link]