30-second summary: Jornaya data shows the number of TCPA Visual Playback (VPB) requests skyrocketed in May 2020. These requests occur when a client receives a complaint from a consumer and requests a visual rendering of the consumer’s web session to show what disclosures were presented to the consumer. The increase […]
30-second summary: Lifecycle is a more holistic view of the customer journey – accounting for post-purchase touchpoints such as: adoption, retention, expansion, and advocacy Increasingly, customers are expecting engagement in this context. And business leaders are expecting marketers to leverage this space Greenberg’s best practices include: tracking digital behaviors, defining […]
30-second summary: Predictive analytics is a statistical analysis technique that uses data mining and machine learning to predict future events. In the context of ecommerce, predictive analytics provides store owners with a deeper understanding of customer decisions and behaviors. Security concerns while making a payment is one of the top […]
30-second summary: Consider all touchpoints your consumers reference as they make purchase decisions, including places and platforms like Google, Amazon, Pinterest, Walmart, and more, and ensure your brand is front and center, be it online or at the shelf. Know your current consumer and know the consumer you want to […]
30-second summary: Data-intelligence provider Infogroup published a guide that contains five use cases that agencies can use to better serve the changing needs of brands and clients. The use cases cover a variety of topics from creating new client pitches to developing personas using intelligence, and improving campaign performance. You […]
30-second summary: The pandemic has pushed brands to pivot creative and messaging. As opportunities to engage with consumers proliferate, the traditional and manual creative process is not suited for achieving volume or engaging with consumers. Creative Automation (CA) speeds up campaign production and launches to better capture consumer mind share. […]
With the ability to instantly switch from binoculars to monoculars to telescope, the Pentax VD 4X20 WP is the world’s first 3-in-1 binocular system. Weighing less than 1 pound, these compact binocs feature a central hinge that allows it to open & quickly swap functions. From 4X binocular to a […]
30-second summary: You can use predictive analytics to help you create stronger campaigns that resonate with customers and prospects better, as well as to identify leads who are warm enough to proceed to the next sales stage in your business. There are several AI chatbot software and services you can […]
30-second summary: With an industry so dependent on reviews and word of mouth recommendations, customer service and experiences are the foundation of the travel industries. By leveraging AI and machine learning, companies can sift through data and extract trends to find improvement areas, identify blind spots and make a course […]
30-second summary: Sending a loyal customer an email that says new sign-ups will get 25% off just because they have a new email address will not strengthen the customer experience and can reflect poorly on your brand. To enable those experiences that the customer wants, brands must know something about […]