30-second summary: Ecommerce agency Plum Tree Group (PTG) created a 60-page guide that outlines fourteen underutilized features in Shopify, Magento & BigCommerce that retailers can leverage to help increase sales. The features can be loosely bucketed into the following four categories: user experience enhancements, business enhancements, product-focused features, and website […]
30-second summary: On January 22, Google in its infinite wisdom decided that the URL that the snippet featured in a SERP deserved would not have the extra space in that SERP. Google’s update has impacted the popular snippets that used to attract a high volume of site clicks. Thus, it’s […]
Isotonix Açai is an isotonic-capable dietary supplement, made from a combination of açai berries, guarana, yerba maté, mangosteen, pomegranate, green tea and essential and non-essential amino acids. The proprietary blend of Isotonix Açai works to increase energy, support immune functions, promote cognitive health and support weight control. The antioxidant properties […]
30-second summary: Citi recently engaged with Interactions, a provider of intelligent virtual assistants (IVAs) to implement a pilot program that utilizes a virtual agent with the goal of improving CX in their Commercial Cards division. Citi’s commercial clients were receptive to utilizing technology that reduced the need for card holders […]
30-second summary: Live chats can strengthen the customer experience. Adding alternative payment providers can improve the conversion rate. More brands need to embrace customer loyalty programs. Preference centers can help customers feel more in control with their brand communications. Omnichannel communication can help you reach your customers in their preferred […]
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30-second summary: Digital democratization pushes organizations to rethink how they manage, distribute, and interpret data. That often means driving a dramatic cultural change in the organization. CMOs who can tap into and leverage data from across the enterprise will be able to boost customer engagement, reduce churn, and improve profitability […]
30-second summary: The new Gartner survey on martech finds that this year’s average assessment of martech stacks’ effectiveness is about the same as last year – but both assessments indicate effectiveness has a ways to go. The biggest impediments to effectiveness: training, tech integration and talent recruiting. IT and marketing […]
In this case study, we speak with senior marketers at Omron about how they used Bynder as part of a website redesign to improve overall traffic and UX on their site. Omron is a global industrial automation manufacturer headquartered in Japan. The company has 36,000 employees and works with clients […]
Instagram is one of the most popular social media platforms for users and brands. Here’s how to revisit your Instagram video marketing strategy to improve ROI. Instagram video content has been on the rise over the last couple of years and more brands are eager to create videos that meet […]