30-second summary: Companies with large franchises in locations distributed across multiple states, face significantly different obstacles and experiences that other businesses. Nataly Huff, the Director of Digital Marketing for Amplifon, discussed about how they combined Invoca’s AI-driven call platform with Amplifon’s BI systems, to address the needs of customers across […]
30-second summary: Lead generation is a tactic, not a long-term strategy. When the business landscape is unpredictable, the worst move a marketer can make is focusing on shoving leads through the funnel. Funnel marketing is limited by nature. Growth marketing challenges marketers to understand what drives and influences their customers […]
30-second summary: DOOH spend needs to be targeted to screens that will have the most robust chance for exposure, such as billboards, street-level pedestrian units, and those at gas stations, grocery stores, pharmacies, and liquor stores. Advertisers need to mix, match, and move messages among screens to reach consumers with […]
30-second summary: From budget cuts to lay-offs, marketers are being pushed to take a long, hard look at their marketing stacks and increase performance. But, reassessing your stack’s value isn’t just about cost per lead, it’s about finding what solutions provide a stellar customer journey. Customer experience is still king, […]
30-second summary: To develop a true relationship with a consumer, brands will need to look beyond the point of sale (POS) to focus on the moments of engagement captured through the likes of social media interactions, feedback loops, customer service moments, content sharing, video connections and more. Customers may re-evaluate […]
30-second summary: The increased use of social platforms from users during lockdown led to a decrease in the advertising cost. Many industries benefited from this sudden change making the most of the reduced competition and the cost-effective ad results. According to Smartly.io’s survey, users are more open to engaging with […]
30-second summary: Regardless of industry, customer experience is at the crux of personalization, as it drives both growth and retention. However, personalization is not a one-size fits all solution. Arguably most important factor for marketers, is to ensure you have a deep understanding of your customer. This lets you develop […]
30-second summary: Betches Media is a digital publisher which was founded in 2011. Content on the site is aimed at Millennial and Gen Z women. Betches created “Quarantainment programming” to address the growing COVID-19 crisis. Quarantainment [entertainment during quarantine] is the overarching name for the content Betches is producing while […]
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